figr


Figr is a fashion technology company that builds 
AI tools for ecommerce brands
CATEGORYB2B2C
EXPLORE WHAT SHIPPED
ROLEAs lead product designer, I worked across with the founders to build a product from  the ground up. We secured a  $2.24 M seed round.
SCOPE 
PRODUCT DESIGN / IA / GRAPHIC / WEB DESIGN 



 




Proud to say I was the founding designer that has lead to a $2.24M seed round, bringing Figr’s total funding to $3M+ and an undisclosed valuation of around $40M











CONTEXT

Most ecommerce breaks down at the moment of decision. Shoppers are browsing the catalog, checking sizing, and looking for more detail. They don't get answers. They can't decide. They abandon their cart. 

70–74%

1 in 3

57%

cart abandonment rate in fashion ecommerceapparel purchases returned of shoppers want to see, touch, or feel a 
product before buying















PROJECT OVERVIEW

Figr started with a working AI model but no clear product. We saw a bigger opportunity to launch Figr as an infrastructure that runs invisibly behind a brand's storefront, turning one model into a scalable, API-first business



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Owned the full MVP build across desktop and mobile, working directly with the founders to align design decisions with technical constraints 
Built the dashboard brands use to manage their integration. It doubled as a live sales tool: used in demos to convert prospective brands into signed customers
 Built the investor-facing decks used in stakeholder conversations, positioning design as a tool for communicating vision and credibility




















Track visual experiences and the sales they drive. Customize every shopper interaction, manage your catalog, build flows, and run your team, all from one place.

























An agent that can show customers what’s 
possible, right before their eyes.
















Figr is now live across more than 10 brands, we established a design foundation built to power their next phase of hyper-growth










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To respect client confidentiality, this case study is just a high-level overview. If you're hiring and want the full story, I'd love to walk you through it.