FIGR

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→ ABOUT FIGRFigr is a visual commerce layer for ecommerce brands, letting shoppers see products on themselves or in their space before they buy. It moves online retail from a static catalogue to an active, guided experience, giving every visitor the kind of personal attention once reserved for in-store shopping, at the scale of software.

→ EXPLORE WHAT SHIPPEDFigr came to Aither with an idea and no digital presence yet during their pre-seed stage. As lead designer, I worked directly with the founders to shape that idea into a full product experience across desktop and mobile. 
→ SCOPE PRODUCT DESIGN / IA / VISUALS / ART DIRECTION

⁂  Product Demo

Visualize → Shoppers see products rendered on themselves or in their own environment, in whatever context helps them decide.

Adapt → The experience responds to who's shopping, adjusting for body, style, space, and intent rather than showing the same static view to everyone.

Discover → Instead of digging through pages of listings, shoppers explore and style products visually, turning inspiration directly into purchase intent.