Partiful


Event-planning app that lets anyone design and send invites, track 
RSVPs, and manage every detail of a gathering from one place
CATEGORYB2C
EXPLORE WHAT SHIPPED
IMPACTPartiful's journey has been marked by notable milestones, including raising a Series A, earning the title of Google Play's Best App of 2024,
and becoming a finalist in the App Store Awards. Media accolades from The New York Times, The Wall Street Journal, and The Atlantic have strengthened its reputation as both a functional and culturally impactful leader in event planning.

ROLE 
At Aither, I worked as part of Partiful's external design team, collaborating directly with their internal team on the company's April 2024 brand relaunch. My work spanned feature design across desktop and mobile, alongside accessibility, graphic design, and art direction.


SCOPE
UI / PRODUCT / GRAPHIC / ART DIRECTION / DECKS 
 




Our collaboration helped shape a product that went on to win Google Play's Best App of 2024 and become a finalist in Apple's App Store Awards










USER EXPERIENCE
Shaping the experience

Before implementation, new features were mapped in conjuction with the
platform’s existing structure

 
USER INTERFACE
UX
How do you Design Components
that work for Everything?



By building responsive components that adapt in real time, adjusting contrast
and legibility to whatever background they sit on.











2M+ NEW USERS IN A SINGLE YEAR 

4.9+ star rating from 200K+ reviews
Partiful added 2 million new users in 2025 alone, with monthly active users up 400% year over year, growing into a platform used in over 100 countries.









Deck Creation


Designed a modular deck system that let the team mix and match branded layouts, typography, and components to build pitch decks and stakeholder presentations quickly.






Art Direction & Brand 


Beyond product, I directed a team of animators to bring the brand's visual identity to life, shaping everything from concept and storyboards to photography and graphics, then guiding each piece through QA to keep the work cohesive and on-brand.






To respect client confidentiality, this case study is just a high-level overview. If you're hiring and want the full story, I'd love to walk you through it.