soma 


Voice-powered platform that captures and analyzes speech 
patterns, to surface insights on mental clarity and cognitive health
CATEGORYB2C
EXPLORE WHAT SHIPPED
ROLEArchitected and executed the end-to-end design system, product experience, brand strategy, motion, and interactive prototypes as founding designer. 

SCOPE 
PRODUCT DESIGN / IA / MOTION / VISUALS 



 





As Soma's founding designer and third hire, I led the product experience that took Soma to a $3.5M seed round.







CONTEXT

What if you could understand your cognitive health without wearing anything at all? While Oura and Whoop track the body through hardware, Soma reads cognitive performance through something you already do every day — speak














PROJECT OVERVIEW

Soma started as a thesis with no product behind it. Working closely with the founder, I turned that thesis into a real, testable experience, launching with our first beta users



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Owned the end-to-end MVP design; from concept to a shipped platform for launchBuilt prototypes for beta users, running user tests and interviews that shaped the core product experienceBuilt product demos that were used directly in investor conversations and pitches





















Turned the founder's research and thesis into product features, defined the platform's IA, and translated complex calculations into insights users could actually understand

















Speech is one of the most cognitively intense tasks that we do. It integrates memory, attention, information processing, planning, motor control, and more. 

What you say and how you say it reflects how you are feeling 
internally and shapes how you are experienced by others.
















Soma automatically detects your meetings, analyzes the session, and notifies you the moment your insights are ready 


From a single session, soma can give you insights on how you showed up, how you felt, and advice and tips on how you can show up better for your next session










How can we represent the data in a way 
that's both interesting and ownable? 


Each user receives a unique voice print, biomarkers translated into visual variables to create 
a bespoke visualization, effectively turning it into a mirror for your cognitive health.










Browse your full session history, track your health over time, 
and watch trends emerge the more Soma listens







We stayed in Discord with our users, running continuous feedback loops to learn what worked, what didn't, and what to build next















This is soma today; refined through 
real conversations with our users

























To respect client confidentiality, this case study is just a high-level overview. If you're hiring and want the full story, I'd love to walk you through it.